Madras Agricultural Journal
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Research Article | Open Access | Peer Review

Impact of e - Velanmai Model of Extension Service in Tamil Nadu

Volume : 104
Issue: Jan-mar
Pages: 91 - 93
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Abstract


“e-Velanmai” in a coordination of personal and ICT based agricultural extension approach implemented in Tamil Nadu to provide need based and timely advisories to farmers. An impact study of e-Velanmai model of extension, implemented by Tamil Nadu Agricultural University, was undertaken in three districts viz., Coimbatore, Tirupur and Villupuram of Tamil Nadu with 90 beneficiary respondents and 90 non-beneficiary respondents. Research reveal that the beneficiary respondents were significantly higher in their extent of adoption of recommended technologies than that of the non-beneficiary respondents. Majority of the respondents had expressed medium level of social impact. Increasing the number of field coordinators, proving information on dayto-day market details and providing information on post harvest technology and value addition of coconut and other crops were the suggestions offered by the beneficiaries for improving the e-Velanmai services.

DOI
Pages
91 - 93
Creative Commons
Copyright
© The Author(s), 2026. Published by Madras Agricultural Students' Union in Madras Agricultural Journal (MAJ). This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited by the user.

Keywords


e-Velanmai ICT Adoption Impact Suggestions
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