Research and propoganda,a plea for reorientation

Abstract

In our drive towards self-sufficiency in food production,the paramount to pass on the result of research to the ryot with effect,economy and expeditiousness has been stressed from all quarters.It will be generally conceded that our propoganda organisation in all parts of the country has been modelled more or less on a uniform patt - ern with taluk or district demonstrators forming the main core of the organization and with seed,manure and implement distribution as their chief functions.Intended primarily to be the mentor and guide to the ryot and overwhemed by a lot of routine and more recently by the trading scheme duties.the advisory activities of the demonstrator have receded to an extent to the background.Even under normal times,it is doubted if the rigid compartmentalisation of extension service and resarch wing is conducive for efficiency.With no direct contact with any field of research and with little or no scope to keep himself abreast with the day-to-day advance in progress of agricultural science in its varied.forms,the demonstrators'advisory function cannot but reduce itself by force of circumstances to a few set maxims,which may be monotonous to the well-informed ryot and rusty or even obsolte from the modern scientific standards.This eventuality may be an extreme conception.but the very possibility of it should make us think of a plan that would perpetually maintain the keen edge of propoganda in such a manner as to influence the agricultural practice to the maximum and widest extent possible.

DOI

https://doi.org/10.29321/MAJ.10.194985

Pages

459 - 465

Creative Commons

Copyright

© The Author(s), 2026. Published by Madras Agricultural Students' Union in Madras Agricultural Journal (MAJ). This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited by the user.

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