The Punjab Fruit Journal is a quarterly journal and an organ of the Punjab Provincial Co-operative Fruit Development Board.It is perhaps the first of its kind in India.and the most important feature of the Journal is its bilingual character.The articles are published in English and in Urdu.The journal meets the keen demand that exists for popular literature on cultivation of fruit plants.and preservation of fruits.It aims at building up the fruit industry of the Punjab on scientific and economic basis and it has rendered much help in uniting the fruit growers,and keeping them informed of the beneficial activities of the Punjab fruit Development Board.
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