Madras Agricultural Journal
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Research Article | Open Access | Peer Review

Economics of Marketing of Brinjal in Coimbatore District

C RAMAGAMY V. PUHAZHENDHI
Volume : 68
Issue: Aug-aug
Pages: 513 - 516
DOI: https://doi.org/10.29321/MAJ.10.003265
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Abstract

The present study is an attempt to identify the different market channels in brinjal marketing and work out the price spread. It was found that 83 percent of the total quantity marketed moved through the channel, producer Commission agents whole saler-retailer-consumer". The results indicated that producers on an average, realised less than half of the consumer's price only.

DOI
https://doi.org/10.29321/MAJ.10.003265
Pages
513 - 516
Creative Commons
Copyright
© The Author(s), 2026. Published by Madras Agricultural Students' Union in Madras Agricultural Journal (MAJ). This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited by the user.

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Madras Agricultural Students Union
Tamil Nadu Agricultural University
Coimbatore - 641 003
Tamil Nadu, India.

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