In mass campaign on agriculture.posters play an important role.The combined use of mass media and face-to face contact has been fond to be a powerful pesuasive technique in any propoganda campaign.Poster usually includes a few works with an illustration.It gives the passerby a brief bur impressive messages.It is not known as to hw far the message from a poster is remembered by its receiver.This study does gives some idea about the farmers'retention of message of a selected poster.
For MASU related issues :
PUBLISHER
SECRETARY
Madras
Agricultural Students Union
Tamil Nadu Agricultural University
Coimbatore - 641 003
Tamil Nadu, India.
For MAJ related issues :
EDITOR-IN-CHIEF
Madras Agricultural Journal (MAJ)
Madras Agricultural Students Union
Tamil Nadu Agricultural University
Coimbatore - 641
003
Tamil Nadu, India.
© Madras Agricultural Journal. Website design – All rights reserved.
Please provide the registered email ID
Please enter the new password
