The All India Radio Tirichy and Coimbatore broadcast hard-core agricultural programme between7.30 and 8-00pm.daily using different modes of presentation and programmes.From an analysis at A.I.R.It has been found that A.I.R.is using eight different modes and ten types of programmes.The present study conducted at Kodumudi block reveals that of the eight modes of presentation.the farmers prefer themodes like interview with farmers.question and answer and dialogue in that order to preference.
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Madras
Agricultural Students Union
Tamil Nadu Agricultural University
Coimbatore - 641 003
Tamil Nadu, India.
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EDITOR-IN-CHIEF
Madras Agricultural Journal (MAJ)
Madras Agricultural Students Union
Tamil Nadu Agricultural University
Coimbatore - 641
003
Tamil Nadu, India.
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