To find out the Relative effectiveness of extension methods at the adoption tage of high yielding varieties of paddy,a study was taken up in Madurai district.The effectiveness of indirect influence and individual conduct was on par.The effectinveness of "Radio"and "illustrated talk"was also on par.But the use of radio createdsignificant influence in the adoption of high yielding varieties of addy when compared to the use of visual material and literature illustrated talk use literature and visual material created equal influence in the adoption of high yielding varieties of paddy.
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Madras Agricultural Students Union
Tamil Nadu Agricultural University
Coimbatore - 641
003
Tamil Nadu, India.
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